The Shopping Forecast


By Emma Sells, ELLEuk.com Fashion and News Editor

My new favourite store

posted 25.08.2009

It’s always pleasing to find a hot new shopping destination, so I’m very excited about today’s launch of E-label. It’s a website that launched originally in Iceland and that is now set to bring its slick and sleek designs to us in the U.K. Naturally I’ve already throughly explored what’s on offer and compiled my wishlist. The colour palette is black, black and more black - perfect for the coming season then - and the pieces are designed to be timeless, versatile and easy to wear. So far so good.

E Label leggings

You can choose from beautifully draped tops, sequin dresses and studded leggings, ( my personal favourite, £89) all at throughly reasonable price points. Bookmark it now at www.shopelabel.com

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