Scarves, cars and hangovers
posted 8.09.2009When an invitation to join Hermes at a ’scarf’ event at Liberty landed on my desk I thought odd, weird and more importantly why? Things got even more curious when the Hermes press office sent over a selection of scarves for the fashion team with instructions to wear them however we wanted to at the event. A few hours in the fashion cupboard later we had all decided on our look for the evening, I wore several around my neck, the Senior Fashion Ed wore hers threaded through her YSL bag, one assistant wore one around her wrist. We arrived at Liberty scarf department at 7 o’clock on the dot to be greeted by a further box of scarves, a white canvas wall and a photographer; it was dress up time! Everybody wore their scarves differently, some around head (the style press), some as ties (the men from Wallpaper), some as belts (the skinny girls). In answer to my question WHY? This was the playful side of Hermes trying to get out, they wanted to introduce something inherently classic to a new audience; it was time the Hermes scarf met the kids. Smart, I liked it. Liberty had kindly donated it’s entire designer floor to the Hermes cause. There was DJ, a chef and half lagers served by cute waiters (yes, I said half lagers, lager is orange after all). I could have stayed all night but I had a date with Petra Ecclestone over at Matches on the Marylebone High Street. Owner of Matches Top Chapman emailed me personally last week to invite me along to this event and given I am still on the Isabel Marant ankle boot wait list I thought I had better accept. It was a men’s event you see so not something that ELLE would usually attend. The launch was to celebrate the latest men’s collection by ‘Form’, inspired by the heritage of Formula One racing, there was even a racing car parked on the road outside the shop. The car had it’s own security guards, apparently if it were to be sat on it would crack. I learnt this important fact as my COS clad ass was about to hit the bonnet. The very cute Ms Ecclestone was wearing a dress by Peter Pilotto, a dress that I’ve lusted after all season, it was a good look, the cool side of glamourous. Jodie Harsh spun some great tunes whilst Moet provided some great booze. Mademoiselle, sponsored by Nurofen.


