Whistle down the wind
posted 5.06.2008Today I met with Jane Shepherdson, ex brand director of Top Shop and now the CEO of Whistles, to see her very first collection for the label since she started a few months back. The super stylish blonde has banished the bohemia of old Whistles and has replaced it with every girls fashion wish list. Mademoiselle put almost everything on her fashion scroll - I loved it! I spied a vintage inspired blouse that I must have (it’s cream and will consider dying my hair brown in order to wear it), cute tea dresses (the right side of cute), trousers with a modern cut – high on the waist and therefore great with a white shirt… Oh and the coats, the coats! I loved the almost Balenciaga Paddington Bear coat with oversized hood. Quite school uniform actually and quite moi.
Jane so seems to get what women want and she wants us to look modern and cool and feminine and a bit less girly it would seem. I’m so up for being ‘Janed’ this winter.

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June 5th, 2008 at 12:04 pm
I think Jane is great - who wouldnt want to wear anything that she put her name to. I think Topshop has gone downhill since she left and people will stop shopping there as much as the quality is terrible, I will definitely be going to Whistles as soon as it is all instore